Walthamstow market perfumer receives boost from Dragons’ Den star 

Theo Paphitis spotlighted perfume business Al Mu’Attar on his website, and to his Twitter and Instagram followers, and invited stall holder Hamza Abdulwahi to a networking event

Hamza Abdulwahi selling his perfumes at Walthamstow Market. Credit: Abdulwahi

A Walthamstow market stall holder has received a business boost from retail entrepreneur and Dragons’ Den star Theo Paphitis. 

After tweeting Theo about his perfume business, Al Mu’Attar, Hamza Abdulwahi received a retweet and repost exposure to Theo’s over half a million Twitter and Instagram followers, as well as a profile on the famous businessman’s website. Hamza was also handed an invite to a networking event with other small businesses championed by Theo.

Hamza has had his stall at Walthamstow Market for over a year. Al Mu’Attar sells fragrances and oils for both women and men. The fragrances and oils are all packaged in refillable bamboo bottles, and all come priced at under £25. The stall is open every Thursday from 9am-4pm, every Saturday from 9am-5pm and Sundays from 10am-4pm.

Hamza told the Echo: “I’ve always been interested in perfumery I learnt it from my late mother and after she passed away from cancer in Sept 2021 I decided to open my own brand. One of my passions was to create affordable perfumes that is high quality and to educate people about synthetic and natural perfumes.”

The profile boost comes as part of Theo’s Small Business Sunday, a weekly initiative set up in 2010 to raise the profile of small businesses which now spotlighted over 3,500 businesses across the UK. 

Hamza added: “I have been trading in Walthamstow Market for a year now, selling perfume oils and I have built a good working relationship with local customers. I am really pleased that Theo has recognised my small business and to have his support. Theo has helped spread the word about what we do to his following.”

Theo Paphitis said: “We are thrilled to welcome new #SBS members every week and highlight just how important it is to support our small businesses here in the UK.  My vision is that everyone who has ever won an #SBS re-tweet from me becomes part of a friendly club; like-minded individuals who can share successes and learnings. The website will also give a valuable profile to the winners chosen and I wish Al Mu’Attar every success.”