Waltham Forest Council says it has dished out window stickers reading ‘Alcohol Free Drinks Sold Here’ and ‘Alcohol Free Beer on Tap’, to hundreds of licenced venues across the borough
Pubs, bars, cafes and social clubs across Waltham Forest have embraced a new campaign to promote alcohol-free drinks.
Waltham Forest Council says it has dished out window stickers reading ‘Alcohol Free Drinks Sold Here’ and ‘Alcohol Free Beer on Tap’, to hundreds of licenced venues across the borough.
The campaign is a bid to help encourage foot traffic from residents who don’t drink or want to drink less.
Clapton Craft in Wood Street is one of those venues displaying the stickers. Co-founder Tom McKim, said: “The demand we’ve seen for alcohol-free drinks has exploded in the last couple of years, and this is a great way to showcase what’s on offer.
“We’ve seen that some people feel self-conscious about asking if we stock alcohol-free options. Having the sticker as an ice-breaker on the door will help people feel confident they’re available.”
Councillor Louise Mitchell, cabinet member for health and adults said: “Supporting venues to showcase their alcohol-free options means residents can make choices that are better for their mental and physical health while still enjoying time out at their local. This is another way we’re helping residents to live healthy and happy lives.”
The borough boasts a growing non-alcoholic brewery scene, with Leyton being the home of London’s only alcohol-free brewery, Nirvana Brewery.
If you’d like to know more about this campaign, or didn’t receive a sticker and would like one, contact [email protected]
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