Waltham Forest Echo

Waltham Forest Echo

Going wild for Weirdough

Elizabeth Atkin on one of the area's newer businesses for St James Big Local

Hero for Going wild for Weirdough
26 February 2022

In August 2021, the stylish Weirdough Bakery opened in the St James Street area, just a few minutes away from the London Overground station.In August 2021, the stylish Weirdough Bakery opened in the St James Street area, just a few minutes away from the London Overground station.

Born of a love of baking sourdough bread (a pandemic favourite for many) and the efforts of friends Daniel, Unai, Josh, Gabriel and Clement – part-bakery, part-upscale deli Weirdough has settled into its surroundings nicely.Born of a love of baking sourdough bread (a pandemic favourite for many) and the efforts of friends Daniel, Unai, Josh, Gabriel and Clement – part-bakery, part-upscale deli Weirdough has settled into its surroundings nicely.

“We love it so far, because of the community,” says Daniel, who also works in property management. “People just come by to say hi, they don’t even need to buy anything. We are very surprised to get this reaction in the neighbourhood.“We love it so far, because of the community,” says Daniel, who also works in property management. “People just come by to say hi, they don’t even need to buy anything. We are very surprised to get this reaction in the neighbourhood.

“We were a bit sceptical at first, about how it would go – there are some big bakeries around [in Walthamstow]…”“We were a bit sceptical at first, about how it would go – there are some big bakeries around [in Walthamstow]…”

Weirdough sells everything from pain au chocolat, cinnamon rolls and muffins to sourdough muffins, baguettes and lunchtime pizza (including a veggie option), all washed down with a tea or coffee. Better still, their baked goods are all handmade on-site in their small kitchen.Weirdough sells everything from pain au chocolat, cinnamon rolls and muffins to sourdough muffins, baguettes and lunchtime pizza (including a veggie option), all washed down with a tea or coffee. Better still, their baked goods are all handmade on-site in their small kitchen.

“Everything’s in-house,” Daniel says proudly. “We do everything from scratch.”“Everything’s in-house,” Daniel says proudly. “We do everything from scratch.”

They’ve recently branched out into brewing their own kombucha – an unusual-tasting, fermented tea drink – too, producing around 60 bottles per week.They’ve recently branched out into brewing their own kombucha – an unusual-tasting, fermented tea drink – too, producing around 60 bottles per week.

“We do try to implement new things,” he adds. “We’re starting to sell Italian and Spanish products, such as Iberico ham, Manchego cheese, pecorino cheese… We want to be a little place where you can find special things, not just things you can buy in Tesco or Sainsbury’s.”“We do try to implement new things,” he adds. “We’re starting to sell Italian and Spanish products, such as Iberico ham, Manchego cheese, pecorino cheese… We want to be a little place where you can find special things, not just things you can buy in Tesco or Sainsbury’s.”

On the whole, Weirdough’s approach to quality ingredients seems to be attracting a range of patrons – not just 20-something and 30-something foodies.On the whole, Weirdough’s approach to quality ingredients seems to be attracting a range of patrons – not just 20-something and 30-something foodies.

“It’s a good vibe,” Daniel explains. “We have teenagers come by for pizza, builders from the construction company in front of us come in for coffee and pastry, and we have some people come from far away just for the cinnamon buns – because they’re really good. An older lady stops by for English tea. We’re very dog-friendly as well. We don’t have seats inside, but people will stop for 15 or 20 minutes to chat with us, or with a friend.”“It’s a good vibe,” Daniel explains. “We have teenagers come by for pizza, builders from the construction company in front of us come in for coffee and pastry, and we have some people come from far away just for the cinnamon buns – because they’re really good. An older lady stops by for English tea. We’re very dog-friendly as well. We don’t have seats inside, but people will stop for 15 or 20 minutes to chat with us, or with a friend.”

Next steps for the burgeoning business are to rectify the seating situation – creating a terrace space with tables and chairs for guests. They also hope to secure an alcohol licence, allowing them to sell “three or four great wines” sourced from different parts of the world.Next steps for the burgeoning business are to rectify the seating situation – creating a terrace space with tables and chairs for guests. They also hope to secure an alcohol licence, allowing them to sell “three or four great wines” sourced from different parts of the world.

Find Weirdough Bakery at 20 Station Rd, E17 8AAFind Weirdough Bakery at 20 Station Rd, E17 8AA