News Walthamstow

Walthamstow artist selected to design label for popular wine brand

Anna Curbelo’s illustration of a black-haired woman holding the stem of a purple flower was picked to feature on a limited edition bottle of Most Wanted Wine’s Pinot Grigio

Ana Curbelo with her winning design. Credit: Wanted Wines

The work of a Walthamstow-based artist has been picked to feature on a limited edition label of popular wine brand, Most Wanted Wines.

Ana Curbelo, whose work sets to challenge traditional depictions of women in art, was chosen for her illustration of a black-haired woman holding the stem of a purple flower.

Anna was chosen alongside two other artists from lesser-represented communities to use Most Wanted Wines bottles as their canvases as part of a campaign to celebrate diversity through creativity. The two other artists selected were Tejumola Butler Adenuga and Anshika Khullar.

The final three were selected by actor Russell Tovey and his Talk Art podcast co-host Rob Diament. Ana Curbelo’s artwork features on Most Wanted Wine’s limited edition Pinot Grigio, which is priced between £6 – £7.75, is currently available at Tesco, Sainsburys, and Morrisons.

Describing her winning design Anna said: “The artwork features a portrait of a woman who embodies the characteristics of a good friend – direct, honest, and unafraid to speak her mind. She looks the viewer straight in the eye, as if in conversation with them, inviting them to interact openly.

“Women have traditionally been objectified in the arts, and are often depicted as delicate and passive, their role to please the viewer’s gaze. However, the woman in the artwork challenges these stereotypes and invites the viewer to see her as a complex and multifaceted
individual.

“Overall, the artwork is a powerful composition that encourages viewers to engage in deeper conversations, challenge traditional depictions of women, and celebrate the joys of friendship and shared experiences over a glass of wine.”

Speaking on the selection process, actor Russell Tovey said: “We chose the three artists because we felt their work would connect with diverse audiences and inspire people with their symbolic, captivating and striking artwork. Each artist has a very unique perspective and style which will create a very special series of designs for each wine bottle. From bold colour combinations to highly detailed, skilful drawings, we are so proud to be supporting emerging talent and sharing their stories with the world.”

Most Wanted Wines brand manager, Sarah Watkins, said: “Good wine, just like good art, should and can be enjoyed by everyone. Our aim with the collective and our enduring mission with the Most Wanted brand as a whole, is to make both wine and art as inclusive as possible. By offering our labels to creative talents from lesser-represented communities, we are providing a non-traditional platform
for them to share their unique perspectives, and opening up two traditionally stuffy categories to hopefully inspire a modern consumer.”